Frugality as a Lifestyle: Smart Consumption in the Age of Excess
Modern society faces growing challenges: the environmental crisis, overproduction, inflationary pressure, and an uncertain future. These factors are driving a shift in consumer behavior. More and more people are rejecting impulsive purchases and excessive consumption in favor of conscious, rational, and long-term decisions. A new cultural code is emerging—smart consumption, where frugality becomes not a measure of survival, but part of a value system.
This behavior is not built on sacrificing comfort, but on rethinking priorities: it's not about quantity, but quality; not novelty,...